Rules for proper brand use
In order to successfully establish and recognize the brand among the public, it is imperative to keep the following rules in mind
Incorrect and unacceptable brand spelling and pronunciation variations:
Internet media group
Интернет медиа груп
Интернет Медия Груп
Inter Media Group
Internet Mediq Grup
Proper brand spelling is only
Internet Media Group must be written in Latin and never in Cyrillic, or other transcripts. The only exception is when the legal entity of the company is written in contracts and other legal documents.
– The abbreviated spelling of the brand name – IMG – is also acceptable in cases where the full name of the company is also spelled to indicate the entire media group. It is also possible to use the Group, but only in texts to avoid tautology.
– Spelling variations of IMG Events and IMG Media are acceptable, to define and represent the two main areas of the media group.